Do you think that your actions always coincide with your morals and ethics? According to the Disinhibition Theory, our inhibitions may be thwarted due to mass media. An example of this is the way people act on the internet. The fact that people can remain anonymous while writing on the internet causes some to say things that they wouldn't normally say to someone face to face.
I thought the video below is pretty funny. A man is apologizing for how he writes online because it has been offending people.